NEW MOVE
The proposal unifies nostalgia and contemporaneity by reinterpreting the brand's authorial design through a mix & match of iconic pieces.
With creative direction by the designer herself, the campaign delves into an atmosphere of "retro-avant-garde", where typewriters, analog telephones, and graphic elements create a setting that contrasts with the geometric rigor of the jewelry. Gold and precious gems, such as emeralds, rubies, and malachite, appear in bold compositions that explore new styling forms.
More than presenting products, New Move invites you to rediscover your own jewelry box, encouraging the layering of pieces from different eras and collections to create a unique and contemporary identity.